Getting the accent right's hard enough. Let us take care of the ordering.
Highlights
Walk Madrid’s Old Town, Puerta del Sol, and Plaza Mayor — the city’s imperial heart — exclusively with your group and a private guide.
Head underground to a hidden cellar with the largest collection of Rioja wines in Madrid, and channel your inner Iberian ham-slicing ninja.
Eat the King and Queen of Spain’s favourite Jamón Ibérico — yes, really.
Skip the line at La Campana, Madrid’s #1 spot for fried calamari sandwiches: crispy golden perfection in a soft bun.
Wander through Barrio de las Letras (the Literary Quarter) and taste garlic shrimp bubbling in olive oil — a work of art in their own right.
Snack like a local with Padrón peppers, garlic mushrooms, and pan con tomate.
Dive into Madrid’s sweet side with handmade chocolates and a thick Spanish chocolate drink.
Built for families, couples and celebrations, corporate teams, and groups of friends — Madrid’s classic flavours, on your schedule.
Tour Description
Looking for a private Madrid food tour that skips the tourist traps and goes straight to the city’s tastiest treasures? Our Private Madrid Tapas & Wine Tour walks Old Town, Puerta del Sol, and Plaza Mayor across 5 stops, designed exclusively for your group, with everything you came to Madrid to taste.
Stroll the lively streets of Old Town and the Literary Quarter (Barrio de las Letras) with a private guide who knows every salumiere, vermutería, and chocolate maker by name. You’ll enjoy mouthwatering tapas including the very best Jamón Ibérico — the same one served at the Royal table — sip refreshing tinto de verano (the original sangria), and descend into a hidden cellar that holds the largest Rioja collection in Madrid. You’ll skip the line at La Campana for the city’s most famous fried calamari sandwich, taste garlic shrimp in Barrio de las Letras, snack on Padrón peppers and pan con tomate, and finish on a sweet note with handmade chocolates and a thick Spanish chocolate drink. Madrid’s tastiest treasures, mapped — all that’s left is for you to enjoy.
Who this private food tour is for
- Families with kids 4 and up — the broad menu, calamari sandwich, and chocolate drink are kid favourites
- Couples and celebrations — anniversaries, milestone birthdays, romantic Madrid weekends, proposals
- Corporate groups and team building — executive offsites, financial sector client hosting, FITUR and Fruit Attraction conference programs
- Groups of friends — private celebrations, hen and stag weekends, foodie reunions
- First-time visitors who want to cover Madrid’s classic foods and historic centre in one tour
- Ham, wine, and tapas aficionados — the Royal-favourite Jamón Ibérico tasting and Rioja cellar are the highlights
Dietary Information
Vegetarian-friendly tour. Vegan, gluten-free, and kosher options may be limited given the Jamón Ibérico, calamari sandwich, and shrimp-led menu. Please share dietary restrictions when booking and we’ll do our best to accommodate. Tastings outside those catered for your needs are at your own risk; the company assumes no responsibility for any food allergies or intolerances. Guests with severe or life-threatening allergies cannot participate in this activity for their safety.
Why Eat with Us?
- Expert Local Guides — Fun, knowledgeable, English-fluent Madrid locals who know every Old Town tasca, vermutería, and salumeria by name
- Madrid’s Hidden Gems — Exclusive access to a hidden Rioja cellar, La Campana skip-the-line, and the Royal-favourite Jamón Ibérico
- Culinary Diversity — Jamón Ibérico, pan con tomate, garlic mushrooms, Padrón peppers, fried calamari sandwich, garlic shrimp, and handmade chocolates — Madrid’s classics in 5 stops
- Cultural Immersion — Madrid de los Austrias, Plaza Mayor, Mercado de San Miguel, the Literary Quarter, and the sobremesa tradition, told as you eat
- Established Expertise — Europe’s best food tours, top-rated since 2011; 500,000 clients; 25,000 five-star reviews
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(ages 4+) From €180 per guest
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Free cancellation 7 days in advance for a full refund
❤️ This experience gives back.
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EATING EUROPE INC. CANCELLATION POLICY
Small Group Tours
A tour can be cancelled with a full refund up to 24 hours before tour departure.
Private Tours
A private tour can be cancelled and fully refunded up to 7 days before tour departure
Gift Cards, Travel Vouchers & Flexi-Pass™
Gift cards, travel vouchers and Flexi-Pass™ are non-refundable.
LATE ARRIVALS AND NO SHOWS
Due to extremely strict time slots for entry into attractions and for food preparation, both in-person & virtual/online, we recommend you show up 15 minutes before the scheduled starting time of the tour or experience. Our group tours begin & depart precisely at the scheduled tour or experience start time. If you show up late or cannot find the meeting point, for any reason, refund requests are not honored per policy. If you are having a hard time arriving on time we encourage you to contact us as soon as possible so we can do everything in our power to assist you with arriving at the meeting point at the scheduled time or reschedule to the next available tour.
CANCELLATION DUE TO PLANES, TRAINS, AUTOMOBILES OR ILLNESS
Inside of 24 hours, your spot on the tour has been reserved exclusively for you. Since we are unable to fill your spot if you’re unable to attend for any reason (including transportation or illness), we do not offer refunds after that time. Please plan ahead so that you are able to join us and don’t miss out!
DISCOUNT CODES
Discount codes are valid for new bookings only. They are not eligible for pre-existing bookings and can not be applied retrospectively.
AMENDMENT POLICY
We would be happy to assist you with rescheduling your tour, free of charge, with any requests made more than 24 hours of 8am CET on the date of the tour. We reserve the right to charge an amendment fee should you request to reschedule within 24 hours of 8am CET on the date of your tour . Once again, this is subject to availability and price changes. In general, we only charge you for any additional costs that we incur such as tickets. We have no intention of profiting from disruptions to your vacation and will work with providers and suppliers to get this cost reduced to a minimum.
CHANGES TO THIS POLICY
From time to time, the terms of this policy may change at the Company’s discretion.
CONTACT US
If you have any questions regarding this privacy policy, you can contact us using the information below:
E-mail: [email protected]
The Flavors You'll Taste
- Jamón Ibérico (the King and Queen of Spain’s favourite)
- Pan con tomate
- Garlic mushrooms
- Padrón peppers
- La Campana fried calamari sandwich (skip-the-line)
- Garlic fried shrimp (gambas al ajillo)
- Handmade chocolates
- Tinto de verano (the original sangria)
- White or sweet red wine
- Cava (Spanish sparkling wine)
- Local beer
- Vermouth
- Thick Spanish chocolate drink
- Water
Offerings may vary by day or season, but you’re sure to enjoy a delightful array of authentic Madrid flavours.
Meeting Point
Plaza de Ramales, 1
Madrid, 28013, Spain
Your guide will be waiting for you wearing our purple Eating Europe bag!
What’s included in your private booking
- Private Madrid tapas and wine tour led exclusively for your group
- All food and drink across 5 stops
- Iberian ham-slicing experience and Royal-favourite Jamón Ibérico tasting
- Hidden Rioja cellar visit (largest collection in Madrid)
- Skip-the-line at La Campana for the city’s #1 calamari sandwich
-
Tinto de verano, wine, vermouth, cava, beer, and a Spanish chocolate drink
-
A dedicated English-speaking local guide (other languages on request)
- Flexible date with daily 10:30 am or 6:00 pm departures
-
7-day cancellation policy for private tours
- Company invoicing, advance payment, and dedicated event coordination for corporate bookings
- A donated meal via World Central Kitchen with every booking
What Makes Old Town, Puerta del Sol, and Plaza Mayor Special
Madrid’s Old Town — the Madrid de los Austrias — is where the city’s imperial past lives on in grand plazas, baroque churches, and narrow streets that have barely changed in centuries. Its tapas bars and tascas are the real treasures here, serving patatas bravas, jamón ibérico carved by hand, and cazuelas of gambas al ajillo with crusty bread to mop up the garlic oil. Eating in old Madrid is a standing-up, elbow-to-elbow affair — hopping from bar to bar the way madrileños have done for generations.
Puerta del Sol is the city’s restless center — a swirl of energy where every street in Madrid seems to begin. Its surrounding lanes are packed with churrerías serving thick, golden churros dunked in dark chocolate, old-school vermuterías pouring ice-cold vermut on tap, and tiny bars where a caña and a pincho of tortilla cost next to nothing. It’s fast, loud, and impossible not to love.
Plaza Mayor presides over it all with regal calm — a vast, arcaded square where terrace tables spread beneath frescoed facades. Beyond the square’s edges the real finds begin — century-old mesones serving cocido madrileño, croqueta counters with queues out the door, and hidden bodegas where the wine list is whatever’s chalked on the wall. Madrid’s heart doesn’t just welcome you — it sits you down, pours generously, and insists you stay for one more.
What people are saying
Private tours
A private Madrid tapas tour means just you, your group, and your guide — no strangers, no fixed pace, no compromises. Available for 2 to 12 guests (larger groups accommodated on request) with a flexible morning or evening start time you choose.
How our private tours work
Pick your date and start time. We’ll confirm your private guide, route the tour around your group’s interests, and handle every reservation, pour, and pairing in advance. Pricing is all-inclusive — no hidden fees, no upsells. Your schedule, your pace, your people.
Corporate Madrid food tours and team experiences
A private Madrid tapas and wine tour is one of Spain’s most reliable corporate hospitality experiences — a hidden Rioja cellar, the Royal-favourite Jamón Ibérico, and the sobremesa tradition that defines Madrid’s social culture. Perfect for executive offsites, FITUR (international tourism trade fair) and Fruit Attraction client programs, financial sector and banking client hosting, and team welcomes for the many international companies headquartered in Madrid. We offer company invoicing, advance payment, purchase orders, and dedicated event coordination.
Popular corporate use cases:
- FITUR, Fruit Attraction, and IFEMA conference and trade fair programs
- Financial sector, banking, and consulting client hosting
- Executive retreats and leadership offsites
- Sales incentive trips and reward experiences
- New hire welcomes and team building
- Premium client entertainment and partner hosting
- Milestone celebrations and proposal-style experiences for couples
Languages available
English by default; Spanish native. Italian, French, Portuguese, and German on request. Other languages may be available — please ask when booking.
Get in touch
For private bookings, custom corporate proposals, or specific requests, contact [email protected] or call +1 917-909-6432. Private tours can be cancelled and fully refunded up to 7 days before tour departure.
Why Eat with Us?
Dining with Purpose
We proudly support World Central Kitchen. Every tour you book helps provide meals to communities in crisis.
Looking for a Unique Corporate Experience?
Treat your team or clients to a private food tour tailored to your needs. Flexible group sizes, seamless organization, and unforgettable moments in Europe’s top cities.
Frequently Asked Questions
General Tour Information
Is a private Madrid food tour worth it?
Absolutely. Madrid is Spain’s gastronomic capital, but the city’s best spots are easy to miss without a local. A private tour gives your group exclusive access to a hidden Rioja cellar, La Campana skip-the-line, the Royal-favourite Jamón Ibérico, and the city’s best garlic shrimp — at a flexible pace, with a guide focused entirely on you.
What’s included in the price of the private Madrid tour?
All food and drink across 5 stops, the Iberian ham-slicing experience, hidden Rioja cellar visit, La Campana skip-the-line, all wine and vermouth pairings, your dedicated private guide, and a donated meal via World Central Kitchen. No hidden charges, no upsells.
How long is the tour?
This private food tour runs 3.5 hours, with daily 10:30 am or 6:00 pm departures. Custom timings available for corporate groups on request.
What neighborhoods does the tour cover?
Madrid’s Old Town (Madrid de los Austrias), Puerta del Sol (the city’s restless centre), Plaza Mayor (the imperial-era arcaded square), Mercado de San Miguel, and Barrio de las Letras (the Literary Quarter).
What is the private group size?
Private bookings are available for 2 to 12 guests. For larger groups, we can arrange a custom experience — get in touch.
How far in advance should I book?
We recommend at least 2 weeks ahead. Corporate groups should book 4+ weeks in advance — and around FITUR, Fruit Attraction, and major IFEMA fairs, much earlier.
Can I customize the private tour?
Yes. Stops, pacing, dietary focus, wine selection, and start time can be adjusted. We can also build extended itineraries with our private tour team — including Toledo and Segovia day trips.
What’s the minimum age?
This tour is suitable from age 4 and up. Wine, vermouth, and cava are for ages 18+; non-alcoholic alternatives provided for younger guests, including the chocolate drink which kids especially love.
Food and Drink
What kind of food will we taste?
A full meal’s worth of Madrid classics — Jamón Ibérico carved in front of you, pan con tomate, garlic mushrooms, Padrón peppers, La Campana’s famous fried calamari sandwich, gambas al ajillo (garlic shrimp), and handmade chocolates with a thick Spanish chocolate drink to finish.
Are drinks included?
Yes. Tinto de verano, white or sweet red wine, cava, local beer, vermouth, the chocolate drink, and water — all included in the price.
Do the tours accommodate vegetarian or gluten-free diets?
Vegetarian-friendly. Vegan, gluten-free, and kosher options may be limited given the Jamón Ibérico, calamari, and shrimp courses. Share dietary restrictions when booking; on a private booking we have more flexibility to plan around dietary needs.
Are portions enough for a meal?
Yes — you’ll eat at least the equivalent of a full meal across the 5 stops. The calamari sandwich and gambas alone are dinner-worthy.
Booking and Payment
How do I book a private Madrid tour?
Book directly via the Book Private Tour button above, or contact [email protected] / +1 917-909-6432 to discuss custom requirements.
What forms of payment are accepted?
Major debit and credit cards, iDEAL, and Bancontact. Corporate invoicing, advance payment, and purchase orders available on request.
What is the cancellation policy for private tours?
Private tours can be cancelled and fully refunded up to 7 days before tour departure.
Do you offer corporate invoicing?
Yes. We handle company invoicing, advance payment, purchase orders, and dedicated event coordination for corporate bookings — including FITUR, Fruit Attraction, and other major IFEMA programs, plus financial sector client hosting.
Tour Experience & Expectations
Will the guide speak my language?
All guides are fluent in English; native Spanish. Italian, French, Portuguese, and German are available on request — let us know when booking.
Will we visit the same places as other tours?
No. The majority of Madrid stops are family-run venues that work exclusively with us, and on a private booking the route is built entirely around your group.
Is the tour wheelchair or stroller accessible?
Madrid’s Old Town is mostly flat with cobbled streets in places. The hidden Rioja cellar involves stairs. Please contact us before booking and we’ll plan a route that works.
Do you offer other private food tours in Spain?
Yes. We also run private food tours in Barcelona, Seville, and San Sebastián. Get in touch and we’ll help plan your full Spain itinerary.
City Tips
An Essential Guide to Tortilla in Madrid
A Guide to Churros in Madrid
A Food Lover’s Guide to Brunch in Madrid
Where to Find Rooftop Bars in Madrid
A Culinary Guide to Michelin Star Restaurants in Madrid
EATING EUROPE INC. CANCELLATION POLICY
Small Group Tours
A tour can be cancelled with a full refund up to 24 hours before tour departure.
Private Tours
A private tour can be cancelled and fully refunded up to 7 days before tour departure
Gift Cards, Travel Vouchers & Flexi-Pass™
Gift cards, travel vouchers and Flexi-Pass™ are non-refundable.
LATE ARRIVALS AND NO SHOWS
Due to extremely strict time slots for entry into attractions and for food preparation, both in-person & virtual/online, we recommend you show up 15 minutes before the scheduled starting time of the tour or experience. Our group tours begin & depart precisely at the scheduled tour or experience start time. If you show up late or cannot find the meeting point, for any reason, refund requests are not honored per policy. If you are having a hard time arriving on time we encourage you to contact us as soon as possible so we can do everything in our power to assist you with arriving at the meeting point at the scheduled time or reschedule to the next available tour.
CANCELLATION DUE TO PLANES, TRAINS, AUTOMOBILES OR ILLNESS
Inside of 24 hours, your spot on the tour has been reserved exclusively for you. Since we are unable to fill your spot if you’re unable to attend for any reason (including transportation or illness), we do not offer refunds after that time. Please plan ahead so that you are able to join us and don’t miss out!
DISCOUNT CODES
Discount codes are valid for new bookings only. They are not eligible for pre-existing bookings and can not be applied retrospectively.
AMENDMENT POLICY
We would be happy to assist you with rescheduling your tour, free of charge, with any requests made more than 24 hours of 8am CET on the date of the tour. We reserve the right to charge an amendment fee should you request to reschedule within 24 hours of 8am CET on the date of your tour . Once again, this is subject to availability and price changes. In general, we only charge you for any additional costs that we incur such as tickets. We have no intention of profiting from disruptions to your vacation and will work with providers and suppliers to get this cost reduced to a minimum.
CHANGES TO THIS POLICY
From time to time, the terms of this policy may change at the Company’s discretion.
CONTACT US
If you have any questions regarding this privacy policy, you can contact us using the information below:
E-mail: [email protected]

